Innovation against Forgetting. Hella Jongerius' First Steps in Industrial Furniture Design

Hella Jongerius made her debut in 1993 at Droog Design, a more or less haphazardly formed group of Dutch designers who caused a furore in the 1990s with their alternative group exhibitions at the Milan furniture shows, exhibitions that were greatly admired by the design media. In 2000 she set up her own designstudio in Rotterdam, the JongeriusLab, where a striking amount of experimentation was done with traditional techniques. She succeeded in establishing a strong international reputation for herself independently of the Droog Design collective, and in recent years has frequently been invited to appear as guest of honour at design events and international furniture shows.