The ‘Laugh-or-I’ll Shoot’ Architecture of Zaandam

Soeters and Van Eldonk Architects made a name by mending ruined inner cities and city centers with growing pains. In Zaandam they polished up the town’s image and brought new life to its centre. But it remains architecture based on the pursuit of quick effects as seen in soaps. One will have to get used to the idea that a centre is built for 30 years and after that will be renovated.