High Road to Culture in Flanders and the Netherlands

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On Its Own Two Feet. Dutch Design in 2018
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© Maarten Baas
© Maarten Baas © Maarten Baas
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On Its Own Two Feet. Dutch Design in 2018

(Jorn Konijn) The Low Countries - 2018, № 26, pp. 128-135

This is an article from our print archives

In the 1990s, Dutch design took off internationally under the appropriate title of… ‘Dutch Design’. It was fresh, full of humour and above all universal. In addition, it turned out to be an ideal emblem for the notion of positive progress and untroubled globalisation. It was also a standard-bearer that gave the Netherlands an excellent opportunity to establish its profile. Small but beautiful. Personal creative development rather than mass production, and above all a harmless way of taking a leading position worldwide. But how much is left of the Dutch Design legacy? What sort of design emerged from it and how does the latest generation of Dutch designers handle the body of ideas that Dutch Design dominated for all those years? And what remains of the irony and bravura?

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